Creative Knot: GoPro: Hero Project

Creative Sandbox:

  • Opening: We will arrive together.

  • I will deliver a short content re-cap of the project, questions, and an overview of our time together.

  • We will move through some specific instruction (tasks, love rituals, experiments) in pairs and groups to establish some groundwork.

  • Then we will move into a more creative, play, open space for curiosity and input.

  • Sharing feedback and ideas around using the GoPro through interactions.

  • Closing Ritual.

“…everyone who loved sports and adventure wanted a GoPro, and from a niche brand, it moved to being a household name. With GoPro, anyone can be a star. In a context where everyone is self-obsessed and “selfie-obsessed” GoPro’s success was certain. Gopro BE A HERO. Their slogan, and their focus during their entire journey.”(Berardinetti 2015, 32)

When we think of the self during this time of recurring narcissism we begin to see how disconnected we are from the community. This, of course, is not new and has come in waves in the past like during the 70s when our society experienced what is known as the “me generation” and once again as the world wide web has embedded our way of life with the millennial generations oversaturation of technology. While my research is not grounded in psychological studies of this content it is apart of the research to our current situation in a state of “glorified self-personas.” Leading me to curiosity about GoPro’s mission to BE A HERO or BE A STAR when these captures are the majority of individual experiences.

What I find interesting, is the need to capture the extremes of one’s life and showcase these events in a digital public space. I see how this is beneficial for humans who will not have an opportunity or lack the skill to do what some of the professionals do on these films, but seems disconnected to the being a hero of only one. Now don’t get me wrong some of these captures are breathtaking and beautiful, but this leaves me questioning the purpose behind “be a hero” or “be a star” in context to individuality and “selfism” vs. community and “other”.

  • Here watch this and think about what clip grabs your attention the most?

  • Hang on to your answer for Tuesday.

GoPro is a billion dollar company and was specifically designed for the athlete and adventure seekers to capture their extreme experiences. GoPro has since expanded to include different genre to capture that include, music, animals, nature, short films, and so on. This product was the innovation of the video camera and re-centered the person’s perspective into the film, while also providing selfie stick, Karma, or Drone to include everyone back into the picture. However, I am most interested in using the GoPro Hero model to capture community interactions around qualities of care, tenderness, peacefulness, and ethics. Mostly thinking about these questions:

What makes these people heroes compared to everyday heroes? 

What is relevant about filming the interactions of everyday heroes that exist daily vs. the radical interactions of athleticism?

What is it like to be a hero for a day and have your experience captured?

How do peacefulness and tenderness translate on film? What does tenderness look like in actions form?

Redirecting back to Mr. Rogers, I find that his method for approaching his television mission for finding “peacefulness” on the television was in the way he delivered his programming. In reading an article by Buczinsky he says, “We have come through the initial rush of constant information, the euphoria of video screen magic, and the tingle of social media connectivity, and on the other side, we have found its hollowness”(Buczinsky 11). Finding the relevance of wanting to connect back to the community, to be seen face to face, or to engage in human interaction is a goal that I believe serves this research under Norah Zuniga-Shaw’s Humane Technology Research. This project also incorporates the use and approach with technology to include tenderness Mr. Rogers provided its viewers.

I am interested in capturing community through interactions that need attention to be showcased and held to equal standards of the GoPro mission. I am also still debating how I will edit the film, cinematic or video art style since this requires some thoughts on how the approach is delivered, and the material is being captured. We will experiment with the headgear and harness straps for the GoPro since each provides different perspectives. I am interested in making art with the community – co-authorship.

Here are two videos to browse from GoPro for a Cause category, there are some interesting aspects to the perspectives used to capture different movements, children, and emotion:

https://gopro.com/channel/gopro-for-a-cause/gopro-cause-building-homes-for-children-in-africa

https://gopro.com/channel/gopro-for-a-cause/a-blind-man-and-his-armless-friend-plant-a-forest-in-china

****These films are professionally from GoPro and have use of all GoPro products in order to create along with documentary filming/production.

With Care. See you soon.